Much will have to change in the natural stone sector. Sellers in the showrooms need to get more knowledge about the unlimited possibilities that natural stone has to offer.
Just like the ceramic sector, the natural stone sector needs to develop new products faster and to make them known to architects, processors and end users via social media and strong promotional campaigns.
And perhaps the entire market must change and wholesalers and importers must deliver directly to the end user, ie B2C.
A daring statement by Julien Vanhollebeke, owner of the tile trade Ceramico and Stone Consulting, wholesaler and producer with the global brand name Stone Senses. As vice president of Febenat, he continues to continue his efforts to promote the material he is crazy about: natural stone.
